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KRVM a location shoot through the glass wall

This KRVM location photo shoot was conceived and art directed by web site builder Jay Thompson of AUMW. The goal was to make ‘cool’ portraits of the DJ’s for the station’s new web site. A scout in advance told us what we already knew … the there would likely be tight quarters for cameras and lighting gear.

I am all in favor of making the best shot possible and in this case is was necessary to shoot through a glass window. To achieve a more dramatic quality I choose to illuminate the Dj’s with fresnel lensed lamps and one small shoot-through. I think the station manager Cambra Ward and all the DJ’s were pleased with the results. So was I.

Annual Report Portraits

Dave Wood of Willamette Community Bank was preparing materials for his company’s annual report. Because he is a talented writer, he wanted each of the images to convey a specific message. He had thought it out and we hit it off from the git-go. I understood, very well, that he wanted to associate that his customer service managers went out of their brick and mortar bank branches and out into the working spaces and environments of their valued clients.

My job then was to scout in advance of the shoot each location. My goal was to find an area that was both photogenic and also had a depth and distance and light behind it. That way, we can convey visually, and at first glance, that the bank and its service has breadth and depth. This takes a little bit of extra effort, but it is worth it. I’ll share a couple of the other locations and challenges we overcame with you next time.

Business Portraits

Portrait Photography  …  is perhaps the most easily overlooked and underrated form of your business marketing and communications. This is an excellent vehicle for introducing yourself in advance of forthcoming & likely face-to-face engagements with current and or future prospects.

My view on executive portraiture is based on 4 fundamentals. 1- Place my subject several feet in front of the background and far enough away for me to use a slightly telephoto lens. 2- Place my camera well above the eye level of my subjects. 3- Use my lighting to its fullest advantage – whether inside a studio or outdoors. 4- Make sure the background is slightly out-of-focus, either on the set or in post production.

There are a dozen additional items to be considered before, during and after the day of the effort. When we work together you will hear about my image making philosophies. For now let me say this; we like to view genuine, compelling and honest pictures. Portraits that have a ‘distant & soft’ background will imply that the subject has ‘depth’ and ‘quality’ of character. For me this is perhaps the key element to convey. How it is done or even attempted to be done is as varied as the number of businesses asking for the assignment.

Industrial Manufacturing Photo Shoot

How do you decide where to place your camera and who to put in front of it when you are asked to create web site photography inside of 150,000 square feet of gear manufacturing …? By first understanding what the company’s core values are, what makes them different from their competition, and how they want to be seen by their customers and colleagues. And how do you then do that …? By slowing down – before planning the shoot – and asking a lot of questions and listening carefully.

With Gil Hartl’s insight I learned that Linn Gear offers their customers many solutions; they have the inventory, knowledge, men, machinery and raw stock all under one roof. Now how do I picture those words …? By first taking scouting photographs and then inviting conversation with company leadership. For these environments there were many options and the outside sales and marketing director Jason Hartl skillfully lead the selection and art direction of the most important areas and camera angles that reinforced their company message.

Also posted in Behind the lights and lenses